CFA Connect
 
Home > News > Rural fire service targets apathy

Rural fire service targets apathy

Posted by Livia De Sanctis CFA Member
Tuesday, 30 October 2012

The NSW Rural Fire Service targets apathy and an 'it can wait 'til later' mentality in its summer campaign for the 2012/13 fire season.

The campaign, 'Planning to make a plan is not a plan', encourages the community to make a bushfire survival plan ahead of the bushfire season and reinforces that having a bush fire survival plan is essential, not something that can wait until later.

Several TV advertisements share the campaign message along with supporting outdoor, newspaper, radio, social media advertisements. You can view the TV advertisements below.

More information on NSW RFS website.

Location:
Categories:
Last modified on Friday, 02 November 2012 16:53
Read 914 times
Comments (3)Add Comment
Rayleigh Vandermost
...
written by Rayleigh Vandermost, October 30, 2012
These advertisements are great, very emotive and you can definately relate to them...
Randall Bacon
...
written by Randall Bacon, October 30, 2012
Love them. better than a black screen smilies/wink.gif
Wayne Noble
...
written by Wayne Noble, October 31, 2012
Great meesages and advertisements. VIctoria should use them as well.

Write comment
You must be logged in to post a comment. Please register if you do not have an account yet.

busy