Taking a proactive approach to helping rural families and individuals in need, the public fund has been created to provide relief in both the immediate aftermath of a natural disaster as well as to assist famers suffering as a result of the longer-term effects of Australia’s extreme weather conditions.
Conceived after the February 2009 bushfires and Queensland floods, the fund differentiates itself from reactive fundraising endeavours and has paired up with the classic rock music festival, One Great Night on Earth, which will donate 100% of its ticket sales to the fund each year.
This inaugural event, the first of the annual festivals to be showcased over the next ten years, will be staged in Victoria in the next twelve months and is expected to achieve an audience of up to 75,000 and donate approximately $7 million to the fund each year.
Fine Green Paddock’s proactive model of having funds readily available to disburse in times of disaster, rather than seeking donations after a crisis has occurred, is essential when so many Australians are suffering from ‘charity fatigue’.
Peta Garside, Chairman and Public Officer of Fine Green Paddock said “It’s time the generous people of Australia received a reward for their support, and the One Great Night on Earth annual music festival is the perfect vehicle to achieve this.
More information on Fine Green Paddock can be found on their website.