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Hard-hitting TV ads online

Posted by Livia De Sanctis CFA Member
Monday, 28 November 2011

Chief Officer Euan Ferguson has warned CFA members of the challenging and confronting nature of this fire season's media campaign, launched on Sunday by Minister for Emergency Services, the Hon. Peter Ryan.

In his message, the Chief says,

"The campaign this year is a lot more hard hitting and may be challenging to some members of the community, including some CFA members."

"It is recognised that the TV and radio advertisements may upset some people, particularly those who were directly affected by the 2009 bushfires. We recognise that this includes numbers of our own volunteers and staff. I encourage you to talk to your family and colleagues about these advertisements and ensure they know they are coming, and how they might avoid them if that is their wish."

You can read the Chief's full message on his CFA Connect blog here.

The Premier has also released a letter to the community ahead of this week's airing of the hard hitting campaign, available to read on the CFA website. This page of the website also details the upcoming schedule of when the advertisements will air.

One ad has been published to CFA's Facebook page, where it has received a very positive response -

Below are the five 2011/12 FireReady television commercials.






Related stories:

Launch of new bushfire ads

Confronting TV ads on website

Last modified on Thursday, 01 December 2011 11:46
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Comments (3)Add Comment
Keith Cooper
written by Keith Cooper, November 29, 2011
I thought the ads were meant to be "hard hitting"? These ads are very soft.
Klaus Mayer
written by Klaus Mayer, November 30, 2011
Then try and put yourself in the shoes of someone who has lost loved ones in these fires and what memories these ads would bring up.
Keith Cooper
written by Keith Cooper, December 02, 2011
I know firies who lost relatives and they also say the ads are soft.

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