To find out more and register to vote for the FireReady app click here.
From the 2012 Australian Mobile Award website:
Victoria's Country Fire Authority required an application to make the monitoring of emergencies more accessible and interactive for the public. They also wanted the local community to be able to share media and events with the CFA in the hopes of delivering more informative incident responses.
The result is a mobile emergency solution that works across all major smartphone platforms, that empowers users to receive crucial updates quickly and more efficiently than ever thought possible. It also allows people to communicate and share vital incident details with CFA HQ and Volunteers.
FireReady is a unique application of Internet, mobile and social technologies in the emergency services sector. The app harnesses the powerful forces of mobile enablement, crowd-sourcing and social networking to an invaluable public service. In the process, FireReady both raises public awareness of fire-related danger and preparedness, and allows emergency services personnel to tap into a vast resource of new information. In essence, FireReady makes every member of the public a CFA volunteer.
FireReady is thus a powerful demonstration of the promise of social, mobile and localisation technologies. Emergency services information was previously top-down, distributed from a centralised agency, tasked with collection and reporting through dedicated agents. With FireReady, information is now communication, both top-down and bottom-up. CFA personnel can now focus on curation, management and response. The public meanwhile, are empowered as active agents, providing mutual and co-operative support to each other, and the emergency services personnel involved both on-scene and in terms of response management.