With around 99,800 members and approximately 50 people adding CFA to their list of “likes” each day, we expect the count to click over to 100,000 in the next few days.
“Liking” CFA’s Facebook page is a great way to keep informed about a wide variety of incidents occurring across the state. As well as bushfires, CFA also attends many other types of incidents including hazardous materials, house fires, rescues, and road accidents where several brigades have specially trained road rescue units.
CFA Digital Media Manager Martin Anderson said the page’s popularity was evidence more and more people are turning to social media for important information.
“With around 845 million active Facebook users around the world, we believed it would be a great medium to deliver critical emergency warnings and incident information and to get feedback from the community,” he said.
“Our Facebook followers tripled after the 2009 Victorian bushfires to 45,000 and they have grown consistently ever since,” Mr Anderson said.
“Having 100,000 Facebook followers means we have a direct link with around one in every 50 Victorians and can deliver emergency information directly to their Facebook accounts.”
As well as emergency information CFA’s Facebook page also gives regular updates about other things happening inside one of the world’s largest volunteer fire and emergency services.
It’s also helped CFA reach people beyond Victoria’s borders and even overseas - the page has nearly 1,500 followers from the United States and around 50 from Mexico and Fiji.
CFA has long been at the forefront of social media use by emergency services, establishing the Facebook page in November 2007, it’s now the second most followed emergency service Facebook page in Australia behind the Queensland Police Service.
“CFA is excited to see our Facebook page reach the 100,000 milestone and is encouraging the community get on board and “like” our page,” Mr Anderson said.
CFA has also embraced Twitter, sending out warnings and incident updates through @CFA_Updates and has developed a smartphone application, CFA FireReady that has over 70,000 users.
The CFA Facebook page can be found by searching CFA (Country Fire Authority) (http://www.facebook.com/cfavic). CFA is also encouraging the community to follow us on Twitter by searching CFA_Updates (http://www.twitter.com/cfa_updates).