The site includes all three versions of the TV ad (you can watch them below) and also the radio, press, and billboard ads.
CFA Public Affairs worked closely with the advertising agency involved in producing the ads and provided footage and contacts for the families who appear in the advertising campaign.
The photo used in the billboard ad was taken by CFA's Technical Services Manager and Narre Warren Brigade Captain David Beards at the Mt Martha fire in March 2003.
Are You FireReady? (60" Version)
Are You FireReady? (30" Version 1)
Are You FireReady? (30" Version 2)