You can also listen to the interview on the Gov 2.0 radio website;
Gov 2.0 Radio's audience includes "technologists, bureaucrats and government change-makers looking to improve how our governments function through the smart application of connective technology and the communication potential of new media."
In an interview with CFA Digital Media Manager, Martin Anderson, presenter Allison Hornery, asks about CFA's social media journey since Black Saturday and how Victorian emergency services have adapted to the new social media era.
From the Gov 2.0 Radio website:
"The Black Saturday fires devastated Australia and shocked the world. Now, the Country Fire Authority of Victoria has become a leading example of the use of social media for emergency management, winning this year’s Australian eGovernment award."
"Martin Anderson, CFA’s Digital Media Manager and Australian Government 2.0 Innovator of the Year for 2012, explains how the experience of the February 2009 fires highlighted the importance of social communication tools in emergency situations, and that even within a command-and-control environment, agencies need to look outside the box, be flexible and improvise."





